Persona Profiels
Target Demographic & Psychographic (cont/.)
This is a combination, full-report of a target Demographic and Phsychographic call a "Persona Profile" and it shows an in depth review of an individual user or client.
Persona Profile #1
Persona Name: Michael Guinness
Industry: Entertainment
Occupation: Actor, Choreographer
Age: 28
Gender: Male
Married Status: Single / Dating
Where does this person live? Plano, Texas
What type of internet connection?
Cable High Speed (home), WiFi (Blackberry)
What type of computer system and browser is used?
System: Apple MacBook Pro - Laptop (home & travel) & Apple Mac Pro - Desktop (work); Browser: Mozilla Firefox & Safari
How much time is spent on line? About 5 hours a day.
What does this persona do when using the internet?
Generally uses the internet for communicating with his agent, clients, associates, and officials, checking personal emails, and social networking.
Level of technical expertise:
Michael uses a laptop and desktop daily for personal use and work. He is an actor and stunt/fight choreographer. His level of technical expertise would range at a general intermediate user level as he is usually busy working and mostly is adept at using the internet as a source of communication, social and business networking, promotion, and some research.
Personal Background:
Michael Guinness grew up in the Arlington Heights area in the city of Fort Worth, Texas, where he also attended school. At first Michael was not the most popular guy in high school, but after joining the Drama Club he began to notice that people were recognizing him everywhere. Always getting good encouragement to pursue his education in acting because he has a "gift" for it. So, after graduating high-school with honors and a strong desire to become an actor, he then attended Southern Methodist University (SMU) Meadows School of the Arts to obtain his Masters of Fine Arts in Acting. While attending college, he found an even larger passion in the acting performance art of stage stunt/fight choreography where he would coordinate believable stunts and combat scenes for stage productions. In addition to his Masters degree, Michael is also SAFD (Society of American Fight Directors) certified, which gives him a membership into one of the most prestigious governing organizations for fight choreographers. Michael is single and now lives in Plano where he works as a contract stunt/fight choreographer and television and film actor. As an actor he is promoted through his agent to obtain auditions for stage, television, and film productions. As well, his agent, on occasion will set him up with a contract to be the stunt/fight/combat choreographer/coordinator for a production, yet he seems to largely handle this portion on his own through self-promotion and social/business networking. Through all of this Michael is beginning to understand the benefits of using the internet and is in need of creating a personal web site that he can use for self promotion, keeping track of his schedule, database his growing contact lists and networks, post his resume, place a gallery of portfolio and production photographs, and direct future and current clients or employers.
Web site Usage Profile 1
Surf habits:
Michael is normally on the internet about five hours a day collectively. He checks his personal emails about three times in the course of a day as well as checking his personal business email about every 2-3 hours or so. Though, through his Blackberry, he gets automatic alerts that tell him he has email in either of his accounts. When he is just generally surfing the net for personal use, he likes going to social networking sites to keep up with friends and family.
Favorite Sites: www.facebook.com, www.myspace.com, www.linkedin.com, ww.instantcast.com
Technological Profile:
Michael uses a desktop while at home, but carries a laptop at all other times - His desktop is an Apple Mac and his laptop is an Apple MacBook Pro that both run the Mac OS X v10.4 Tiger.
Desktop: Two 3.0GHz quad-core Intel Xenon processors (8 core), Memory: 16GB, Hard Drive: 750GB, Video Card: NVIDIA GeForce 7300 GT 256MB.
Laptop: 2.33GHz Intel Core 2 Duo processor, Memory: 3GB, Hard drive: 200GB
History with Specific Web site:
Michael's first interest in www.instantcast.com happened just after his Junior year in college.Through this site he was able to get join and get updates and listings of casting calls from around the world for all types of productions. As well he is able to communicate with individual casting directors, directors, or otherwise through exclusive emails to set up appointments and attend auditions. This site is where he met his current agent and is still an active paying member of the site.
Wants and Needs of the persona in connection with the chosen web site:
Michael is in need of creating a personal web site that he can use for self promotion, keeping track of his schedule, database his growing contact lists and networks, post his resume, place a gallery of portfolio and production photographs, and direct future and current clients or employers, and possibly more options along the way.
Long-Term Goals of the persona in connection with the chosen web site:
Michael plans on continuing to be a member of InstantCast and will do so until his carreer really takes off and is able to allow his agent to contiue working to get him gigs and is able to handle his own schdule, contacts, and the like through his own personal website.
Persona Profile #2
Persona Name/Company: Preston Day / DreamScene
Industry: Entertainment/Independent Film
Occupation: Partner in start-up film company - Director and Cinematographer
Age: 33
Gender: Male
Married Status: Married
Where does this person live? Phoenix, Arizona
What type of internet connection? DSL High Speed (home) & T1 DSL High Speed (work)
What type of computer system and browser is used?
System: Dell XPS 710 H2 PC (home), Dell XPS M1530 Laptop (home & Business), & Hewlett Pacard xw4400 Workstation - Desktop (work); Browser: Internet Explorer & Firefox
How much time is spent on line? About 3 - 4 hours a day.
What does this persona do when using the internet?
Most of his uses for the internet are for checking email, downloading music, looking up tutorials, social networking, and playing online video games.
Level of technical expertise:
Preston uses a laptop and desktop daily for personal use and work. He is a business partner, director, and cinematographer with an independent film company. His level of technical expertise would range at a general expert user level as he is usually busy working and mostly is adept at using the internet as a source of business communication. As well, his over all technical expertise is at an expert level with several types of video/sound editing software, image manipulation, and some programming.
Personal Background:
Preston grew up mostly in Atlanta, Georgia where he lived with his mother, but he also spent some time in Phoenix, Arizona, where he lived with his father. He was a resilient child while being caught in the middle of his parents splitting up. Though, very lighthearted and able to entertain himself, he always found a way to stay sane by watching movies. When his father gave him a camcorder on his 10th birthday, he fell in love with shooting video everywhere he went. When he reached his teens, he got a new computer to help him do his school work and not long after he got into editing all of his footage that he had shot. After graduating high school in Georgia, Preston moved in with his father to attended the Art Institute of Phoenix. There he obtained a degree in Digital Filmmaking & Video Production. Just before graduation Preston broke up with his girlfriend of five years. Graduating with a Bachelor, he received a job with a television news studio as a camera man in Phoenix and decided to stay around. After about three years with the television studio, Preston wanted to do more and get into more television production and films. So he pursued production studios and worked as production assistant and several other small jobs until he got his big break and was asked for his resume to be the cinematographer for a new television drama. After a five season run, the show as canceled, but Preston had built a good reputation and network to continue finding work. After a while, Preston met his best friend Jacob and they started doing independent commercials for a steady income as well as collaborating on screenplays and ideas for new movies. They made several independent shorts and numerous awards at independent film festivals. Now Preston and Jacob, along with a good numbered crew have started up their own production studio and are looking to venture out and make a bigger name for them selves.
Surf habits:
When he is not at work, Preston is constantly on the web playing video games, chatting in forums, and posting in blogs. While at home his general surfing habits are reading up on the latest cinematic trends and social networking with other screenwriters and directors. While at work, he is always in meetings trying to figure out a good way to promote the business reputation and build a good portfolio that can be shown to potential employers for future products.
Web site Usage Profile 2
Favorite Sites: http://www.imdb.com/, http://www.theasc.com/, www.apple.com/itunes
Technological Profile:
Dell Desktop: Intel Core 2 Extreme QX6700 processor, Memory: 4GB Dual Channel DDR2 SDRAM at 667MHz - 4 DIMMs, Hard Drive: 320GB, Video Card: Dual 768MB nVidia GeForce 8800 GTX.
Dell Laptop: Intel® Core™ 2 Duo Processor T9500, Memory: 8GB Shared Dual Channel DDR2 SDRAM at 800MHz (2 Dimms), Hard Drive: Ultra Performance: 256GB Solid State Drive & Jet Black 500GB USB 2.0 eGO II Portable Hard Drive, Video Card: 256MB NVIDIA® GeForce® 8600M GT.
HP: Genuine Windows XP Professional SP2, Intel Core2 Duo processor, Memory: 512 MB 667 MHz DDR2 SDRAM, Hard Drive: 80 GB, Video Card: NVIDIA Quadro NVS 285
Wants and Needs in regards to the proposed website:
Most of Preston’s wants and needs are to promote his business DreamScene. DreamScene needs a shiny new website that allows them to promote the portfolio, list upcoming projects, have a back-end system so that they can keep track of all their projects, employees, contractors, schedules and more, rather than just a listing in some data base newsletter or Myspace page like they currently have. They want to look more professional to their potential clients.
Long-Term Goals in regards to the proposed website:
Preston & DreamScene ambitions are to become as big as WarnerBrothers and Dreamworks.